Dating site marketing strategies
Apps like Ok Cupid, Happn, Tinder, and Grindr made mobile dating immensely addictive for users.Here are four strategies they used in order to drive engagement: The market is flooded by dating apps of all kinds and niches, which makes it hard for new apps to get noticed.With the app’s estimated user base of 50 million people, the average time spent in app is 90 minutes, which breaks all other existing records of online dating. Should app developers take the risk to enter this market?Mobile advertising network GOWIDE sees into market trends and promotion methods of dating apps.Position(s) in top charts generate free organic traffic and increase app discoverability.Proper boost campaign requires a sizable budget and an expert media buying team.Although dating app marketing should focus on paid acquisition, PR outreach could amplify paid efforts and help build a brand around an app. Through thematic bloggers, media outlets, and Youtube channels they can reach a niche community.
The two vital components of retention marketing are in-app analytics and the choice of media channel.Started in 2004 by four Harvard Math majors, OKC is strikingly, a data-driven brand.