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"We're getting an opportunity to showcase our city to very highly qualified planners," Beck said.
"All aspects of our community’s event infrastructure have the opportunity to be showcased, including the Salt Palace, our hotels and all of the sporting venues throughout Salt Lake County.” He noted that Connect Marketplace brings together a mix of large and small, new and established conventions and meetings that are all looking for sites to host their events.
SALT LAKE CITY — Utah's capital city is striving to strengthen its position as a significant player in the regional convention and trade show market by hosting one of the industry’s top trade shows for business development.
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"It's really typical Utah fashion where we all come together to do this kind of (collaboration)." Beck noted that these kinds of events could serve to replace and surpass the business lost with the departure of the biannual Outdoor Retailer show.
"This is the evolution of Salt Lake where we've spent time and money to increase exposure," he said. We are moving forward." Attending meeting professionals represent thousands of annual meetings and billions of dollars in delegate spending and can help shape the future of the hospitality industry in Salt Lake City for years to come, he said.
“Hosting Connect Marketplace is a business development opportunity of enormous proportions as it’s a great way to showcase why we are one of the country’s best places for business, and an authentic destination for the meetings and convention industry,” Beck said.
“Connect attendees represent the full spectrum of meetings, conventions and events, including corporate, association, specialty, expo and sports." Beck noted Visit Salt Lake is ahead of its booking pace from last year and events such as the marketplace are helping to maintain positive momentum."We'll have over 70 different sports that will be represented this week," Higgins said.